Why People Buy?
Yasser Khan
Yasser Khan | Why People Buy?
Copywriting is all about keeping in view the buyers’ buying motives and subconsciously keep hitting on those buttons that elicit a buying response from them. All these are legitimate reasons their minds make up to buy, and the real trick is in uncovering the psychology. Not just any, but subconscious psychology.
My friend Dwayne Huggins over at betternetworker.com compiled 30 real reasons why people buy anything. Geoff Ayling originally researched buyer motives in his book, “Rapid Response Advertising”, and explained just 50 of the countless reasons people buy something. Pretty powerful stuff, if you want to include these in your copywriting or sales letters, or for whatever marketing you do.
Note there is nothing inherently conscious about buying. ALL buying is done subconsciously, and some psychologists even go so far to say, unconsciously. Bearing this single fact in mind will help you a long way.
Why People Buy Anything?
The following list is meant to be self explanatory. Here goes the list:
- Make money
- Save money
- Save time
- Get more comfort
- Get more cleanliness/order/organisation
- Get healthier
- Escape physical pain
- Gain praise
- Be popular
- Attract the opposite sex
- Conserve possessions
- Have possessions
- Have safety
- Increase enjoyment
- Satisfy curiosity
- Satisfy appetite
- Protect family
- Protect reputation
- Be in style
- Make work easier
- Avoid effort
- Avoid trouble
- Avoid criticism
- Emulate others
- Be individual/unique
- Take advantage of oppotunities
- Feel younger
- Feel opulent
- Gain influence
- Gain beauty
Image coutesy of Dreamer7112
Note: It is best to apply a maximum of 3 to 4 of these buying factors in your marketing and copywriting. This is because, at most, only a few of these are a deciding factor in the purchase at any given time.
I enjoy hearing your feedback, leave me comments down below with questions, thoughts, or feedback. Thanks so much for spending time with me here today!
To your success,
Aug 3rd 2010
Hey Yasser
Thanks for the shout out brother.
It always important to keep what the buyer really wants in mind. It will make the sale a lot easier.
Dwayne
Dwayne Huggins recently posted..Is Social Media Killing Your Internet Marketing Business
Aug 3rd 2010
@Dwayne, Yes! You’re most welcome! It’s definitely all about fulfilling their wants… You become sort of a match-maker!
Yasser
Feb 9th 2011
Hi Yasser!
I`m also bloging about online marketing and the information provided by you is very interesting!
Feb 9th 2011
Glad you’ve enjoyed being here on my blog!
Yasser